Quaker has launched a new range of kids cereals, including some which contain 40% less sugar than other granolas and children’s breakfast cereals (on average).

Quaker Kids Oatie Porridge Mix-Ups and Quaker Kids Oatie Mix-Up are available in a number of popular flavours. Oatie Porridge Mix-Ups offers kids porridge in favourite flavour combos including chocolate & banana and strawberry & raspberry. Oatie Mix-Up is something new – crunchy animal shapes with oatie clusters. Both cereals have no artificial flavours, colours or preservatives.

Brand Manager, Jo Sayer says the new cereals are meeting demand from parents and kids: “It’s great to bring a product to market that helps busy parents at breakfast time. Kids are a discerning audience, so we know we have to deliver on taste, while satisfying parents’ concerns regarding sugar.

“With 4g or less of added sugar per 30g serving in Oatie Mix-Up and no added sugar in Oatie Mix-Ups, plus we’ve traffic-light labelling on the front of pack, to help parents make informed choices for their family.”